At a recent Hastings Area Rotary Club meeting, Rob Halberg, president of the Hastings Alumni Association, offered a wide-ranging and heartfelt look into the past, present, and future of one of the oldest active high school alumni organizations in the country. His talk highlighted the group’s long-standing scholarship tradition, efforts to preserve Hastings High School history, and ongoing challenges in reconnecting with younger generations of graduates. It was a hopeful and proud presentation filled with anecdotes, gratitude, and clear calls to action.
Founded in 1883, the Hastings Alumni Association has the distinction of being the oldest continuously active high school alumni association in the United States. Over the years, it has built a network of more than 16,000 living members. The association has been awarding scholarships to graduating seniors since 1913, making this year the 112th consecutive year that support will be given to a Hastings High graduate.
While Halberg couldn’t confirm the amount of the very first scholarship, this year’s recipient will receive $2,500. The award will be formally presented at the high school’s awards banquet on May 19. The student’s identity remains a surprise until then, but Halberg described them as “a very fitting winner.”
The criteria for the scholarship are rooted in community values rather than academic scores. Halberg explained that the association looks for students who embody volunteerism and, ideally, have a family member who is also a Hastings alum. However, having alumni family ties is not a requirement. Most importantly, applicants are asked to write a personal summary about their life, allowing the selection committee to understand their story and potential impact. Halberg praised the consistency in selection, noting that he and longtime committee members Dave and Val Youngren often independently choose the same finalists.
Beyond scholarships, the Alumni Association plays a vital role in preserving the visual and cultural history of the school. In recent years, the group funded the professional restoration of graduating class photos dating back to the 1920s and 1930s. These photos are now available for public viewing in the Pioneer Room at City Hall. Halberg expressed hopes that someday the high school will have a dedicated alumni hallway where students can see these historic images and reflect on their place within the broader story of Hastings.
Another way the association supports students is through the Jeff Schomer Yearbook Scholarship. This fund helps cover the cost of yearbooks for graduating seniors whose families may not be able to afford the full price. The scholarship is named after the memory of Jeff Schomer, a 1994 graduate who was known for his deep love for his classmates and the school. The yearbook includes a write-up honoring Jeff and encouraging students to look back at their time in school with pride and fondness.
The association also maintains an annual tradition of publishing resolutions to honor alumni who have passed away. Their names are read aloud at the Alumni Banquet and shared with the community online. This thoughtful recognition is supported by a partnership with the Hastings Journal, whose ongoing help Halberg gratefully acknowledged.
Each year, the Alumni Association also selects an “Alumnus of the Year,” recognizing individuals who have significantly contributed to the Hastings community. Last year’s honoree was Dan Massman of KDWA. Previous recipients include Rob Ronnie and Lisa Steven of the Hastings Sharks. Halberg recounted the memorable acceptance from Jake Moore, a former recipient known for his sense of humor and his tradition of singing “Happy Birthday” to students over the middle school loudspeaker. These recognitions are more than awards, they are celebrations of community service and legacy.
Despite these proud traditions, Halberg did not shy away from the challenges the association is currently facing. Chief among them is declining attendance at all-class reunions. What once drew hundreds now draws a few dozen. Halberg reflected on how social media has changed the way people stay connected, removing the need for traditional reunions to catch up. He explained that the sense of surprise and discovery at reunions has been dulled by constant online updates.
In response, the association is exploring new ideas to engage alumni, including digital options like virtual reunions. This would not only reduce the cost and logistical complexity of hosting banquets but also make it easier for people to participate from afar. Halberg expressed hope that with new technology and better outreach, the association can rebuild the enthusiasm that once filled banquet halls.
Efforts are also being made to involve younger alumni immediately after graduation. This year, the association will have a table at the all-night graduation party to welcome the newest members of the alumni community and plant the seed for future involvement. Halberg said they are looking into modern tools like PayPal and Venmo to simplify donations and dues, while continuing conversations with school leaders about reestablishing stronger ties with the high school itself.
Looking ahead, Halberg invited anyone interested in contributing to the association’s efforts to consider joining the board. The time commitment is modest, with meetings held monthly for most of the year, often at local restaurants to support area businesses. These gatherings begin with dinner and conversation, followed by structured planning and discussion.
The presentation closed with Halberg’s heartfelt thanks to those who help make the alumni programs possible, including volunteers, donors, and community partners. He also acknowledged the success of the recent Senior Expo, which featured over 40 vendors and drew strong attendance. The event, held in collaboration with local organizers, provided valuable resources and meaningful interactions for attendees.
In all, Halberg’s remarks painted a picture of an organization rooted in history but facing forward with resolve and creativity. The Hastings Alumni Association remains a living thread in the fabric of the community, offering support to students, honoring the past, and striving to stay relevant in a rapidly changing world.